Biohof Hübner
Biohof Hübner in Danewitz near Biesenthal is an organically managed family farm that the Hübner family has run since 2005. Through its own farm shop, the farm sells high-welfare organic meat, seasonal fruit and vegetables and products from regional producers direct to customers.
Starting point
Where the project began
Direct marketing thrives on up-to-date information: what is in the farm shop right now, when are the meat sale days, when is the next farm festival? The website had to make this changing content easy to maintain and at the same time convey the farm’s history and values, because trust in where the food comes from is the main reason customers buy.
Approach & result
What it became
The website puts the farm shop, the range and the sale days at the centre and adds recipes, news and glimpses of everyday farm life with a photo gallery. The farm’s history and the family’s conviction that only a healthy, happy animal provides high-quality products are told as a story. Regular customers quickly find the current offers, and new visitors find their way to Danewitz.
Setting out
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