Kanzlei Klarheit
Kanzlei Klarheit was born from the wish to turn an extensive coaching programme for lawyers into a clear, accessible and marketable form. At its centre was an online course that needed to be not just integrated technically but sharpened strategically. The website was designed not just to inform, but to offer guidance and build trust: a solid basis for further growth.
Starting point
Where the project began
Strong content, but no strategic focus. The online course was sound in substance but not yet clearly positioned. How it addressed its audience, how the offering was structured and how it was priced were not clearly defined. There was no consistent brand identity and no clear, coherent language to set the offering apart from the competition.
Approach & result
What it became
Strategy, brand and sales structure work hand in hand. In the first step, we sharpened the positioning: target audience, values and value proposition were clearly defined and put into concise words. This gave rise to a consistent brand identity. The website was built with conversion in mind and complemented by an integrated online shop (SureCart) where the courses can be booked directly. Additional landing pages form the basis for future campaigns and scalable marketing.
Setting out
Let’s talk about your project.
Want a website that does more than look good, one that helps you day to day? We listen, think it through with you and tell you honestly what makes sense.
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