Thoughts with substance
What we’ve learned about good websites: strategy, design, copy and automation. Practical, honest and free of buzzword bingo.
All articles
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Strategy Why your website relaunch starts with strategy
A new design alone rarely solves a business problem. Why the most important decisions in a website relaunch are made before the first line of code.
24 June 2026 · 7 min read -
Design Design that builds trust
Trust on a website comes from clarity, consistency and calm. Four web design principles that help pages convey substance instead of fighting for attention.
17 June 2026 · 7 min read -
AI & automation AI automation: where it actually saves work
Between the hype and day-to-day reality, there’s a space where AI is genuinely useful. A level-headed look at where AI automation actually saves time.
10 June 2026 · 7 min read -
Copywriting Words that sell
Good website copy guides people. How to write copy that leads visitors to a decision step by step without pushing, and how to spot weak copy.
3 June 2026 · 7 min read -
SEO Local visibility on Google: how to get found in your region
Google Business Profile, consistent details, reviews: the levers that get freelancers and small businesses found in local search on Google.
26 May 2026 · 7 min read -
Technology Astro: the modern way to fast websites
Astro delivers websites as ready-made pages: fast, secure and without a plugin zoo. What’s behind the framework and who the approach is right for.
19 May 2026 · 7 min read -
Technology WordPress pros and cons: an agency’s view
WordPress runs almost half the web, yet it isn’t always the right choice. An honest look at the pros and cons from more than ten years of practice.
12 May 2026 · 7 min read
Setting out
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