Who we are, and why it matters

We build websites that make identity visible, build trust and keep working for years. With an approach that takes the people behind them seriously.

Values

What we work for

Not for clicks, trends or egos. For people who want to do something meaningful with their business. We work with people, not pigeonholes.

  • Bringing clarity

    We bring order to what’s tangled: goals, content, paths. So you end up with a system that holds up, not one that confuses.

  • Connecting people

    Good websites build bridges between you and the people you want to reach. That’s why we listen first.

  • Making it work

    Looking good isn’t enough. We build websites that bring in enquiries and take work off your plate day to day.

Our team

The people behind Apollo

A small team of designers, developers and thinkers who share one thing: we love clarity, good craft and honest collaboration.

  • Portrait of Philipp Niedrich

    Philipp Niedrich

    Consulting · Development · Marketing

    Philipp is the founder of Apollo Webdesign and a web designer with a particular eye for well-thought-out, scalable systems. By default he builds with Astro, Tailwind and versioning on GitHub for maximum performance and easy maintenance, and uses WordPress where it’s the better choice. As an AngerWERK consultant and official Bricks expert, he brings strategy and technology together and supports projects ranging from SMEs to larger initiatives such as Startup Labor Schwedt.

  • Portrait of Kristina Wedel

    Kristina Wedel

    Design

    Kristina Wedel is an art director, graphic designer and illustrator from Berlin. She captures ideas, concepts and content with visual precision and sees design as the connecting element between brand and people. When working together, she listens closely, sharpens the message with you and translates it into a clear visual language. She looks forward to new projects and enquiries.

  • Portrait of Anna-Zoë Schmidt

    Anna-Zoë Schmidt

    Copywriting · Communication · Marketing

    Anna-Zoë is a marketing expert and copywriter with international experience in lifestyle, sustainability and science. She makes complex content easy to understand and develops clear communication strategies across every channel. Her focus is on well-thought-out newsletter systems that build relationships. Her international network opens up valuable connections across borders.

  • Portrait of Sophie Bayerlein

    Sophie Bayerlein

    Consulting · Design

    Sophie Bayerlein has been designing websites and digital presences for many years. She supports projects from the first idea to the finished result, for foundations, companies, a university and artists. As an art director, she develops clear ideas, gives brands a coherent face and makes sure online and print media feel all of a piece.

Is this you?

If you recognise yourself here, we should talk

We work with people who value clarity, take quality seriously and want to do something meaningful with their business.

Our story

From vision to reality

Wide starry sky

2023 · The beginning

Learning the craft, laying the groundwork

In the beginning we worked with classic page builders such as Elementor, Divi and Kadence, mainly supporting freelancers, associations and non-profit organisations.

In 2024 we began working with AngerWERK, a partnership that introduced us to many regional projects and committed entrepreneurs who really wanted to make a difference in their region.

Over time, not only did our client base grow, so did our standards. Projects became bigger, more complex and more technical, and our craft evolved with them.

Glowing supernova in space

From 2024 · Transformation

From building to developing

We took our craft a big step further: from 2024 with the CSS framework Automatic CSS, then with the class-first page builders Bricks and Etch. The result: clean, accessible WordPress websites that are easier to maintain and scale, a far cry from sites clicked together on the fly.

At the same time, we developed our own process: Apollo7. A clear structure that carries every project today, backed by proper project management in Factro, so collaboration stays efficient, transparent and reliable.

Milky Way over a calm lake

Values

No template

We never wanted to be squeezed into a niche. No single industry, no template, no autopilot. We deliberately work across a wide range, because real creativity and good solutions come from changing perspective.

Bright star and planet in space

Today · The present

As equals

Today we support regional businesses, freelancers and start-ups as well as growing organisations and complex projects. Our standard is a thoroughly modern, lean foundation: for most new websites we build with Astro, Tailwind and versioning on GitHub, exceptionally fast and easy to maintain thanks to our setup. Where WordPress with Automatic CSS and Etch is the better choice, we use it to the same standard.

We’re systems thinkers: we take the best of both worlds, focus on scalability and are currently building our Apollo Portal, which will let you change content simply by chatting, securely and without technical knowledge.

And for all the technology, one thing stays the same: we listen. We think it through with you. And we build bridges, digital and human alike.

Timeline

How we got here

2023

Founded

First projects with classic WordPress page builders.

Spring 2024

Partnership with AngerWERK

Websites for regional, community-focused projects.

Summer 2024

Technical shift

Switch to Automatic CSS and Bricks.

From autumn 2024

Startup Labor Schwedt

Growth towards larger, more complex projects and companies.

Early 2025

Bricks Expert

Official recognition, extensive use of modular components.

Summer 2025

Process is king

Introduction of project management tools and development of Apollo7.

Autumn 2025

First Etch sites

A new builder, only officially released in February 2026, that is already setting new standards.

2026

New standard: Astro and Tailwind

We mainly build with Astro and Tailwind instead of WordPress: faster, more secure, low-maintenance. AI-assisted editing makes changes easier than ever, a rock-solid new workflow.

Today

More enquiries. Less effort. More freedom.

Web design for people and businesses who think boldly and act honestly.

Stylised solar system representing the Apollo7 process

How we work

Not luck. A system

Every project follows Apollo7, our seven-stage process. It creates structure, makes decisions easier and results predictable, from strategy to AI automation.

Setting out

Let’s talk about your project.

Want a website that does more than look good, one that helps you day to day? We listen, think it through with you and tell you honestly what makes sense.

More enquiriesLess effortMore freedom